our
PRNTCODE is a design-first studio that treats print as its medium, a lab for storytelling through shape, color, and material.
story
hessa, founder & designer.
Hessa Alsuwaidi is the visionary behind PRNTCODE, establishing the studio as a pioneering force in contemporary textile design. She has crafted a distinctive visual language where print becomes a profound medium of storytelling and emotional resonance, positioning PRNTCODE at the forefront of the industry while maintaining an intimate connection to personal narratives and collective memory.
Hessa’s background
mission
Through PRNTCODE, Hessa is cultivating a new language of print one that is emotionally grounded, materially rich, and unapologetically bold. Her vision is rooted in the belief that textiles are more than objects — they are portals: to culture, to memory, and to self.
experience
Before founding PRNTCODE, Hessa served as a color designer at Nike's World Headquarters, where she contributed to iconic storytelling projects including the MoMA x Nike collaboration. Her work has been exhibited internationally across London, New York, and the Middle East.
education
Hessa Alsuwaidi holds an MFA in Textiles from Parsons School of Design and a BA in Printed Textiles: Design & Innovation from Loughborough University, grounding her work in both traditional craft and contemporary methodology.
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