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Privacy policy

Effective Date: September 2, 2026
Last Updated: September 2, 2026
Governed by: UAE Federal Decree-Law No. 45 of 2021 (PDPL)
Trade Licence: CN-6229355 — Abu Dhabi Department of Economic Development (ADDED)

1. Introduction

PRNTCODE ("we", "our", "us") is committed to protecting your personal data and respecting your privacy. This Privacy Policy explains how we collect, use, store, share, and protect information about you when you visit our website (www.prntcode.com), powered by Shopify, or make a purchase from us.

By using our website or purchasing our products, you agree to the practices described in this Privacy Policy. If you do not agree, please do not use our services.

This policy is governed by UAE Federal Decree-Law No. 45 of 2021 on the Protection of Personal Data (PDPL) and applicable UAE e-commerce regulations, including Law No. 14 of 2023 Concerning Modern Technology-based Trade.

2. Data Controller

PRNTCODE is the data controller responsible for your personal data.

  • Company Name: PRNTCODE
  • Trade Licence: CN-6229355 (Abu Dhabi Department of Economic Development — ADDED)
  • Registered Address: Modon Properties PJSC, Warehouse, Free Zone, Zayed Port, Abu Dhabi, United Arab Emirates
  • Privacy Contact: holla@prntcode.com
  • Website: www.prntcode.com

Our website is built and hosted on the Shopify e-commerce platform (Shopify Inc., Ottawa, Canada). Shopify acts as a data processor on our behalf and may independently act as a data controller for certain platform-level functions. Payments are processed by Stripe. See Sections 5 and 6 for details.

3. Personal Data We Collect

We collect only the personal data necessary for the purposes described in this policy.

3.1 Information You Provide Directly

  • Full name, email address, phone number, shipping and billing address
  • Account credentials (if you register an account on our Shopify store)
  • Order details including product specifications and any measurements or customisation instructions
  • Payment information — processed securely by Stripe; we do not store full card details
  • Communications including customer support enquiries and returns requests

3.2 Information Collected Automatically via Shopify & Analytics Tools

  • IP address, device type, browser version, and operating system
  • Pages visited, products viewed, add-to-cart behaviour, and purchase history
  • Referring URLs and search terms
  • Shopify analytics and session data
  • Ad pixel data from Meta, Snapchat, and TikTok (see Section 9 for full details)

3.3 Information from Third Parties

  • Payment and fraud prevention data from Stripe
  • Shipping and delivery information from logistics and courier partners
  • Social media engagement data if you interact with us via Instagram, Snapchat, TikTok, or Facebook

4. Legal Basis for Processing

  • Consent: For marketing communications and non-essential tracking (including ad pixels).
  • Contract Performance: To process and fulfil your order.
  • Legal Obligation: Where required by UAE law (e.g. tax records, regulatory compliance).
  • Legitimate Interests: To operate and improve our platform, prevent fraud, and provide service updates.

5. How We Use Your Personal Data

  • To process, produce, and deliver your orders
  • To send order confirmations, dispatch notifications, and delivery updates
  • To manage your Shopify customer account
  • To respond to enquiries and provide customer support
  • To process payments securely via Stripe
  • To detect and prevent fraud
  • To comply with UAE tax, regulatory, and legal obligations
  • To analyse site usage and improve our website and products
  • To serve personalised advertisements on Meta (Facebook/Instagram), Snapchat, and TikTok — only with your explicit consent
  • To send marketing communications — only with your explicit consent; you may opt out at any time

6. How We Share Your Data

We do not sell your personal data. We share it only with the following parties:

6.1 Shopify Inc. (E-Commerce Platform & Data Processor)

Our website runs on Shopify, which handles hosting, checkout, order management, and analytics on our behalf. Shopify processes your data under a Data Processing Addendum (DPA) and may independently act as a data controller for its own platform-level services. For Shopify's privacy practices: https://www.shopify.com/legal/privacy

6.2 Stripe (Payment Processor)

All payment transactions are processed by Stripe, Inc. Stripe acts as an independent data controller for payment processing and fraud prevention. Your card details are submitted directly to Stripe and are never stored by PRNTCODE. For Stripe's privacy practices: https://stripe.com/en-ae/privacy

6.3 Advertising Platforms

We use advertising pixels from Meta, Snapchat, and TikTok to measure the effectiveness of our ads and serve you relevant content on those platforms. These platforms may process your data as independent data controllers in accordance with their own privacy policies:

These pixels are only activated with your consent, which you can manage via our cookie consent banner.

6.4 Other Service Providers

  • Shipping and logistics providers (to deliver your orders)
  • Email and customer communication platforms
  • IT, security, and cloud hosting providers

6.5 Legal Disclosure

We may disclose your data to UAE authorities including ADDED, the UAE Data Office, or law enforcement where required by law or court order.

7. International Data Transfers

Your data may be transferred to and stored on servers outside the UAE, including:

  • Shopify (Canada/USA) — subject to Shopify's Data Processing Addendum
  • Stripe (USA) — subject to Stripe's Standard Contractual Clauses
  • Meta, Snapchat, and TikTok — subject to each platform's cross-border data transfer mechanisms

We ensure appropriate safeguards are in place for all international transfers in accordance with UAE PDPL requirements.

8. Data Retention

  • Order and transaction records: minimum 5 years (UAE tax and regulatory compliance).
  • Customer account data: retained while your account is active or until you request deletion.
  • Marketing and consent records: retained until you withdraw consent.
  • Shopify and Stripe platform data: subject to their respective retention policies.

9. Cookies, Pixels & Tracking Technologies

Our Shopify store uses cookies, web pixels, and similar technologies. This includes essential cookies required for the store to operate, analytical cookies to understand how visitors use our site, and marketing pixels from Meta, Snapchat, and TikTok used to measure ad performance and serve you relevant content.

A full breakdown of the tracking technologies we use:

Cookie / Identifier Set By Purpose Category Duration
_shopify_session Shopify Session management — keeps cart & checkout active Essential Session
_shopify_y Shopify Unique visitor analytics identifier Analytical 1 year
cart Shopify Stores your shopping cart contents Essential 2 weeks
_ga / _gid Google Google Analytics — site traffic & behaviour Analytical Up to 2 years
fbp / fbc Meta Meta (Facebook/Instagram) Pixel — ad performance & retargeting Marketing 3 months
sc_at Snapchat Snapchat Pixel — ad conversion tracking Marketing 13 months
_ttp / _tt_enable_cookies TikTok TikTok Pixel — ad conversion & audience building Marketing 13 months

Essential cookies cannot be disabled as they are required for the store to function. Analytical and Marketing cookies and pixels require your consent and are only activated after you accept them via our cookie consent banner. You may withdraw consent or update your preferences at any time through the cookie settings on our website.

10. Your Rights Under the UAE PDPL

  • Right of Access: Request a copy of the personal data we hold about you.
  • Right to Correction: Request correction of inaccurate or incomplete data.
  • Right to Erasure: Request deletion of your data, subject to legal retention requirements.
  • Right to Restrict Processing: Request a limitation on how we use your data.
  • Right to Object: Object to processing based on legitimate interests or for direct marketing.
  • Right to Withdraw Consent: Withdraw consent at any time without affecting prior processing.

To exercise any right, please contact us at holla@prntcode.com. We will respond within 30 days. You may also lodge a complaint with the UAE Data Office (https://dataoffice.gov.ae) or ADDED (https://added.gov.ae).

11. Data Security

We and our processors implement appropriate technical and organisational safeguards, including SSL/TLS encryption for all data transmissions, PCI-DSS compliant payment processing via Stripe, and restricted access controls for personal data. In the event of a data breach likely to affect your rights, we will notify the relevant UAE authorities and affected individuals as required by law.

12. Children's Privacy

Our services are not directed at individuals under 18. We do not knowingly collect data from minors. If you believe we hold data about a minor, contact us and we will delete it promptly.

13. Third-Party Links

Our website may link to third-party websites. We are not responsible for their privacy practices. Please review their policies independently.

14. Changes to This Policy

We may update this policy periodically to reflect changes in our practices or UAE law. Updates will be posted here with a revised effective date. Significant changes will be communicated via email or a website notice.

15. Contact Us

© 2026 PRNTCODE. All rights reserved. Governed by UAE Federal Decree-Law No. 45 of 2021 (PDPL). This document does not constitute legal advice. Consult a qualified UAE legal professional for compliance guidance.